Styling tips and tricks, mannequin care techniques, and more. Goodwill of Orange County kicked off a new Visual Merchandising Class.
On April 20, Goodwill team members from across its retail stores had the opportunity to learn about a new and exciting career option: Visual Merchandising.
Eric Smissen, Senior Manager of Merchandising and Acquisitions, led the four-hour course and introduced the team to many new aspects of the retail industry.
Then Eric led the discussion on specific design concepts to think about when creating store displays. The Goodwill team learned about color theory as well as mannequin assembly and maintenance.
The second portion of the class was hands-on! Each participant was given their own mannequin and tasked to dress it for a certain event – themes included going to a job interview, lunch with friends and heading to a child’s school play.
The students then worked in groups and collaborated on styling for different age groups. This challenged the students to think outside of their own style and select pieces that would appeal to others.
Throughout the class, Eric also shared tips about working in the Visual Merchandising industry and how to make it a career, interview tips and more.
The class ended with a focus on table merchandising and working with different configurations, layouts and mannequin placement based on items they have in the store. Here the students were encouraged to use the uniqueness of the items donated to Goodwill to create a visually-appealing display.
“We want our customers to feel the fun and joy of treasure hunting at Goodwill,” said Eric to the class. “And unique displays within the store can help communicate that.”